Edison Interactive, a cloud content management service provider, has integrated with Equativ, an adtech platform formerly known as Smart AdServer, to provide the market with digital out of home media capabilities, according to a company press release.
“Our partnership with Equativ enables us to provide advertisers with more direct access to an affluent audience and reach them where they live, work and play. We deliver relevant content in a thoughtful, curated manner with increasing value for the end user based on their purchasing profile,” Jeremy Ostermiller, CEO and co-founder, Edison Interactive, said in the release. “Historically, digital out-of-Home networks have struggled to deliver advertisers with clear insight into their customer base. Equativ creates the conduit for our engine to better serve the right ad to the right person at the right time.”
Equativ is the new name for Smart AdServer, DynADmic and LiquidM — all advertising technology companies. The integration should benefit Edison Interactive, a DOOH and software-as-a-service provider, which provides content management for the hospitality and recreation industries.
“Edison Interactive has proven to be the perfect partner to expand our DOOH capabilities and to upgrade our platform with additional ad opportunities. By allowing our clients to reach high-value audiences, we’re joining forces to change the way brands are able to deliver relevant advertising content to their customers,” Lionnel Bensoussan, Equativ EVP, North America, said in the release.
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