Taipei, Sept. 8 (CNA) South Korean celebrity couple Kim Jae-woo and Cho Yu-ri have been selected as this year’s spokespersons to promote Taiwan tourism in their country, the Tourism Bureau in Taipei said Thursday.
Kim has a positive image in South Korea, which has grown from his public displays of affection for his wife and his love of family life and travel, the bureau said.
As a couple, Kim and Cho are adored by people in their 20s and 30s and could help motivate other young couples to follow in their footsteps to romantic getaways, according to the Tourism Bureau.
To date, the celebrities, in collaboration with the bureau, have produced a total of six 15-second promos on YouTube, featuring Taiwan’s foods, hot springs, city life, culture, natural scenery and interactive activities.
According to the bureau, the promos are tailored to South Korean audiences through the use of brilliant cinematography, color correction, and entertaining editing.
In response to his spokesperson appointment, Kim said he was ecstatic to be selected as the bureau’s spokesman to promote Taiwan, a neighboring destination to which he had enjoyed traveling to with his wife.
Kim said he will do his best to showcase the beauty of Taiwan, which is one of his favorite travel destinations because of its plethora of gourmet dishes and unique scenery.
In 2003, Kim began his entertainment career as a comedian, which landed him roles in a number of popular TV variety shows in South Korea.
His popularity has skyrocketed with the inclusion of his wife in his comedy videos on South Korean social media and video streaming services, which typically show many hilarious displays of affection between them.
During the COVID-19 pandemic and subsequent travel restrictions around the world, Kim made several funny travel-related videos to entertain his fanbase.
Taiwan is set to resume visa-free entry for travelers from its 14 diplomatic allies and the United States, Canada, Europe, Australia, and New Zealand, with effect from Sept. 12, as part of a “gradual reopening” policy that is likely to soon extend to visitors from other countries, according to the Central Epidemic Command Center.
(By Yu Hsiao-han and James Lo)


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