in Asia/Pacific, Downtown, Latest News, Liquor & Wines, Retail News June 23, 2022 Comments Off on Diageo Global Travel unveils The Singleton pop-up in Taiwan
Shoppers can visit the store at the Ever Rich Duty Free complex until 16 December
Diageo Global Travel has announced the opening of The Singleton pop-up store at Ever Rich Duty Free’s Profond Pier 3 Duty Free Complex, located in Taiwan’s offshore island, Penghu.
The pop-up was unveiled on 18 June with a launch event and ribbon cutting ceremony led by the Diageo Global Travel team and industry partners.
Guests had a sampling and cocktail experience of The Singleton hosted by a mixologist and brand ambassador. A bespoke sample bar is the focal point of the new space, offering shoppers the malt whiskies, where they can watch and listen to the story of the brand on a 86” Plasma TV screen, and can also take advantage of a gift-wrapping service in the space.

Displays showcase The Singleton core range, but a selection of rare editions will also be featured including The Singleton of Glen Ord 38 Year Old, The Singleton of Glen Ord 39 Year Old, The Singleton of Glendullan 41 Year Old, The Singleton of Glendullan 42 Year Old and The Singleton of Glendullan Classic.
Diageo Global Travel Retail Commercial Director APAC, MENA and India, Sandra Tassilly said: “We’re delighted to work with our partners at Ever Rich to bring this beautiful new pop-up store for The Singleton to Profond Pier 3 Duty Free Complex in Penghu, offering shoppers an engaging retail experience to explore the malts world. The complex, which houses the largest shopping mall in Penghu, is well located and a popular weekend destination for shoppers. It is also home to the Whiskey 101 Experience Showroom and the Johnnie Walker VIP room, so the opportunity to bring The Singleton, the top single malt brand in Taiwan* here made perfect sense.”
Ever Rich Duty Free Vice President, Patricia Wang said: “This partnership with Diageo Global Travel is another important step in realising Penghu Island’s potential as a global duty-free shopping hot spot. Many creative concepts have been brought to life in our complex to create a unique experience for our consumers. This collaboration with The Singleton will certainly provide a valuable experience for visitors to Penghu Island.”
Shoppers can visit the pop-up until 16 December 2022.
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